---
name: competitor-pricing-monitor
description: Tracks competitor plans, prices, packaging, usage limits, discounts, and positioning in a dated comparison table. Use for pricing intelligence, packaging reviews, competitive battlecards, price-change monitoring, or market-research updates.
license: Apache-2.0
metadata:
  adlass.categories: "marketing-content/market-research"
  adlass.industries: ""
  adlass.tags: "competitor-pricing,packaging,pricing-intelligence,plans,market-research,price-monitor"
  adlass.adaptation: "mapping"
  adlass.source: "n8n:2212, n8n:3101"
  adlass.version: "1"
---

# Competitor pricing and packaging monitor

## Purpose

Maintain a dated comparison of competitor plans and convert observed price or packaging changes into evidence-backed implications for the company’s offer.

## Scope

Compare named competitors’ plan names, billing interval, list price, currency, seat or usage unit, included limits, overage rates, add-ons, trial terms, enterprise wording, discount language, and change date.

**Excluded:** purchasing plans, contacting competitors, estimating undisclosed negotiated prices, and recommending a price without a company decision rule.

## Data basis

- Competitor price pages, plan PDFs, product sheets, dated screenshots, and supplied sales notes.
- Prior monitoring snapshots with competitor, plan, price, unit, currency, and observed_at columns.
- Company price list, package definitions, win-loss notes, and approved positioning guidance.

## Result

A current pricing matrix, change log, and short implications brief. Each observed value retains its source URL or document page and observation date.

## Quality criteria

- Prices are compared only after billing period, currency, unit, and tax treatment are identified.
- A missing public price is recorded as “not disclosed”, never as zero.
- Every change row cites both the prior and current observation.
- Feature inclusion is distinguished from marketing language and unknown access.
- Recommendations state the company rule or evidence behind them.

## Instructions

Keep one row per competitor-plan-unit combination. Convert annual prices to monthly equivalents only with the stated formula and retain the advertised price. Do not treat a changed page without a date as proof of a change; mark it as current observation only. Separate public list price, sales-note quote, and inference. Rank implications by the supplied competitive threshold; otherwise report price deltas without a rank.

## Adapt before use

- Add the company price list, package dictionary, and prior snapshot to the scope.
- Map competitor plan, unit, feature, currency, and observation-date columns.
- Set comparison currencies, rounding rules, material price-change threshold, and monitored competitors.