---
name: content-repurposing-kit
description: Converts one approved long-form asset into channel-specific written derivatives while preserving its claims, message, and brand voice. Use for content repurposing, newsletter excerpts, email snippets, website summaries, campaign copy, or a multi-channel content pack without creating or posting social media.
license: Apache-2.0
metadata:
  adlass.categories: "marketing-content/content-repurposing, marketing-content/campaigns-email"
  adlass.industries: ""
  adlass.tags: "repurposing, channel-pack, newsletter, email-copy, excerpts, content-operations"
  adlass.adaptation: "reference-doc"
  adlass.source: "original"
  adlass.version: "1"
---

# Content repurposing kit

## Purpose

Create a usable written content pack from one source asset, adapting emphasis and format for each defined channel without changing the source's meaning.

## Scope

The skill covers claim extraction, channel adaptation, hooks, excerpts, calls to action, sequencing, and quality checks for written channels.

**Excluded:** video production, automatic social posting, new research, and publishing.

## Data basis

- Approved source asset supplied as an input.
- Channel rules and brand guide in scope.
- Audience segments, examples and campaign objective in scope.

## Result

A channel pack and a source-claim ledger showing how each derivative relates to the original.

## Quality criteria

- Each derivative has a defined channel, audience, format and action.
- Claims remain faithful to the source and retain citations where needed.
- Variants are genuinely adapted, not copied with superficial edits.
- All length, terminology and prohibited-claim rules are respected.

## Instructions

Treat the source asset as the factual boundary. Lead with reader value, use channel rules as constraints, and vary hooks without manufacturing urgency or proof. Keep a claim ledger for numbers, quotations and product statements. When a channel rule is absent, mark the assumption in the output rather than inventing a standard.

## Adapt before use

- Add the brand guide and channel playbooks to the scope.
- Define the audience and desired action for every channel.
- Set length, formatting, link and disclosure rules.
- Add approved examples and prohibited phrases.
- Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
- Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
- Record assumptions about audience, channel, period, approval status, and data coverage.
- Treat missing guidance as an adaptation gap rather than inventing a company rule.
- Prefer a precise, bounded recommendation over a broad generic rewrite.
- Use supplied terminology consistently across the document, sheet, and any derivative copy.
- Do not infer performance, customer behavior, product capability, or market response from wording alone.
- Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
- Keep factual claims traceable even when the final copy is concise.
- Recheck that counts, names, dates, and identifiers match across all outputs.
- Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
- Use the stated acceptance criteria as the final completeness check.