---
name: competitor-website-review
description: Reviews competitor websites page by page for positioning, audience, proof, offer structure, calls to action, and conversion friction, then produces a cited comparison matrix and opportunity brief. Use for competitive messaging reviews, website teardowns, positioning research, and quarterly market scans.
license: Apache-2.0
metadata:
  adlass.categories: "marketing-content/market-research"
  adlass.industries: ""
  adlass.tags: "competitor,website,positioning,messaging,conversion,market-research"
  adlass.adaptation: "mapping"
  adlass.source: "n8n:3101, n8n:4403"
  adlass.version: "1"
---

# Competitor Website Review

## Purpose

Turn competitor web pages and approved comparison criteria into an evidence-backed positioning review. Separate what a site says from what the reviewer infers about audience, offer, and conversion path.

## Scope

Cover the specified competitor URLs or captured website documents, target segment, home page, product pages, pricing or packaging page, proof, calls to action, and trust signals.

**Excluded:** traffic or revenue claims without supplied data, unauthorized crawling, copying competitor text at length, SEO execution, and changing the company website.

## Data basis

- Competitor website captures or page documents with URL and access date.\n- Company positioning brief, target-segment definition, and approved comparison rubric.\n- Competitor list with fields for company, URL, segment, and review date.\n- Run input naming the focal segment or comparison question.

## Result

A competitor matrix and concise opportunity brief covering message hierarchy, offer proof, conversion path, gaps, and citations for every observation.

## Quality criteria

- Every observation cites competitor, URL, page heading, and access date.\n- The same rubric fields are populated for every comparable competitor.\n- Quoted copy is limited to the decisive phrase; paraphrases remain clearly labelled.\n- Claims about pricing, features, or customers use only visible captured evidence.\n- Recommendations are separated from competitor facts and cite their comparison basis.\n- Missing pages, redirects, and stale captures are listed as limitations.

## Instructions

Review each competitor against the same segment and page taxonomy. Record page-level evidence before writing a comparative judgment. Treat absent messaging as “not observed,” not as proof the competitor lacks the capability. Distinguish a visible call to action from an inferred conversion objective. Do not use web search unless enabled; when it is enabled, record URL and access date for every external fact. Keep the opportunity brief tied to the company positioning document.

## Adapt before use

- Map website capture fields, URL conventions, and access-date columns.\n- Add the company positioning brief and target-segment definitions.\n- Define the comparison rubric, scoring scale, and minimum evidence for an opportunity.\n- Set rules for handling pricing pages and competitor copy excerpts.