---
name: account-news-scan
description: Scans recent public developments about a target account and turns them into dated, sales-relevant talking points with citations. Use before a customer or prospect call for account news, business triggers, company updates, market signals, or timely meeting preparation.
license: Apache-2.0
metadata:
  adlass.categories: "sales-crm/lead-research, sales-crm/meeting-prep-debrief"
  adlass.industries: ""
  adlass.tags: "account-news, business-signals, prospecting, sales-research, citations, meeting-prep"
  adlass.adaptation: "ready"
  adlass.source: "n8n:2110, n8n:2125, n8n:2124"
  adlass.version: "1"
---

# Account news scan

## Purpose

Turn recent public information about an account into a compact briefing that helps a seller enter a conversation with relevant context. Prioritise events that may change priorities, budgets, risks, or stakeholders.

## Scope

Company announcements, leadership changes, funding or ownership events, hiring patterns, product launches, customer or market moves, and public statements within the configured lookback period.

**Excluded:** private monitoring, unverified rumours, social engagement, outreach, and predictions presented as facts.

## Data basis

- Account name or domain supplied as a run input.
- Public web sources available to the skill.
- Account records and prior meeting notes in scope.

## Result

A dated news table and a short call brief with relevance, confidence, citations, and questions for validation.

## Quality criteria

- Every item has publication date, source, and a direct link.
- Duplicates and syndicated copies are consolidated.
- Relevance explains a plausible sales implication without asserting intent.
- Rumours and low-confidence items are clearly labelled.
- The brief distinguishes new information from prior account knowledge.

## Instructions

Use the lookback window supplied in settings. Prefer primary sources, then reputable reporting. Do not infer a buying project from a single event. Rank items by likely effect on the account, not by headline prominence. If the account has no reliable recent coverage, say so and provide only durable context.

## Adapt before use
Keep a clear audit trail throughout the run. Use the source wording and field values that support each material conclusion, and retain uncertainty when the evidence does not decide the issue. Separate a missing record from a negative result and a contradictory record from an exception. Prefer a short, prioritised result over unsupported completeness. Check that counts, identifiers, dates, and labels agree across the written result and the structured output. When a rule, source, or mapping is unavailable, name the limitation and explain how it affects interpretation. Do not silently infer ownership, approval, timing, or business intent.

- Set the lookback period and minimum source-quality standard.
- Define which business signals are most relevant to the offer.
- Add account history so the scan can identify genuinely new information.