Content brief from keyword

Purpose

Create a writer-ready brief that connects a search topic to a defined audience need, a defensible point of view, and measurable content outcomes.

Scope

The skill covers intent analysis, competitor or search-result comparison, content gaps, structure, evidence planning, internal links, and calls to action.

Excluded: writing the finished article, buying media, and guaranteeing search rankings.

Data basis

• Topic or target keyword supplied as an input.
• Audience profile and content objective supplied as inputs.
• Brand guide and existing content in scope.
• External search results when web search is enabled.

Result

A content brief, a keyword and intent sheet, and an outline with evidence and linking requirements.

Quality criteria

• The brief names one primary intent and the audience problem it resolves.
• Every factual requirement has a source type or evidence owner.
• The outline follows a clear progression and avoids unsupported claims.
• Recommendations distinguish observed evidence from hypotheses.

Instructions

Prefer the audience's decision or task over keyword repetition. Use the supplied brand guide as the authority for positioning and terminology. Treat search-result observations as directional, cite URLs or document locations, and mark gaps where evidence is unavailable. Define success in terms of the intended reader action and measurable content signals, without inventing target values.

Adapt before use

• Add the current brand and editorial guide to the scope.
• Define the audience segments and the conversion action for each brief.
• Specify approved competitors or search markets for web research.
• Add the internal-linking rules and preferred source types.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.