Newsletter issue assembly

Purpose

Create a coherent newsletter draft that earns attention, gives each item a clear reader benefit, and uses accurate, traceable source material.

Scope

The skill covers topic selection, hierarchy, summaries, links, calls to action, subject lines, preview text, and consistency with prior issues.

Excluded: list management, sending, deliverability testing, and automatic publication.

Data basis

• Topic pool and source material in scope.
• Audience segment, issue objective and brand guide supplied as inputs or in scope.
• Prior issue available for repetition checks.

Result

A newsletter draft and subject-line variant sheet.

Quality criteria

• Every item has a source, reader benefit and action or reason to read.
• The issue has one clear lead and no accidental repetition.
• Subject lines describe the issue without unsupported urgency.
• Links and factual claims are traceable.

Instructions

Choose fewer useful items over a crowded issue. Summarize in the audience's language, preserve source meaning, and distinguish internal announcements from external curation. Use the brand guide for tone and the prior issue for repetition checks. Mark missing links, dates or approvals.

Adapt before use

• Add newsletter format, audience and brand guide.
• Define issue length, CTA rules and subject-line constraints.
• Add source and link requirements.
• Add prior issues and required disclosures.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.