Editorial calendar plan

Purpose

Translate marketing priorities into a feasible editorial calendar with audience themes, formats, dependencies, owners, review points, and success measures.

Scope

The skill covers inventory, themes, cadence, campaign alignment, capacity, sequencing, and measurement fields.

Excluded: scheduling posts, assigning work in another system, and creating finished assets.

Data basis

• Marketing goals, campaigns and target audiences in scope.
• Existing content inventory and team capacity supplied as inputs or in scope.
• Brand, channel and review rules in scope.

Result

A calendar sheet and a planning brief with assumptions and gaps.

Quality criteria

• Every planned item has purpose, audience, format, owner, timing and dependency.
• Cadence fits stated capacity and campaign milestones.
• Repetition, conflicts and missing inputs are visible.
• Metrics are linked to the item's objective.

Instructions

Balance evergreen, campaign and responsive content. Use supplied dates as constraints and label inferred dates. Do not promise capacity that is not in the data. Keep the calendar useful as a planning artifact, not as a record of work that has already happened.

Adapt before use

• Map inventory, capacity, owner and milestone fields.
• Define cadence, channel, format and review conventions.
• Add campaign priorities and measurement definitions.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.