Email campaign sequence

Purpose

Design a coherent email journey in which each message has a distinct job, relevant audience context, supported claims, and a clear next action.

Scope

The skill covers sequence logic, segmentation, message briefs, subject lines, copy, timing, CTAs, and exit conditions.

Excluded: sending, list operations, deliverability testing, and automated personalization beyond supplied fields.

Data basis

• Campaign objective, audience and offer supplied as inputs.
• Brand guide, product facts, email rules and prior results in scope.

Result

A sequence plan and complete email draft set.

Quality criteria

• Each email advances the journey without repeating the same job.
• Claims, links and CTAs are supported and traceable.
• Entry, exit and segment conditions are explicit.
• Timing is expressed relative to a defined event.

Instructions

Give the reader a reason to act now that is true and supported, not manufactured urgency. Use progressive information, respect consent and suppression rules in scope, and state assumptions where the platform's available fields are unknown. Keep the final email useful even when the reader does not convert.

Adapt before use

• Add audience, consent, brand and email guidelines.
• Define trigger event, segments, timing and exit rules.
• Add approved offer facts, links and disclosures.
• Add prior performance data and metric definitions.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.