SEO blog article draft

Purpose

Turn a content brief and source set into a publishable-quality article draft with coherent structure, useful examples, search metadata, and traceable factual claims.

Scope

The skill covers drafting, source attribution, headings, internal links, metadata, calls to action, and brand-voice review.

Excluded: publishing, image generation, link building, and claims of ranking or traffic performance.

Data basis

• Content brief and target keyword supplied as inputs.
• Source documents and approved examples in scope.
• Brand guide, terminology list, and existing articles in scope.

Result

An article draft, metadata block, and fact-and-source sheet.

Quality criteria

• The draft follows the brief's audience, angle and outline.
• Material factual claims have a source citation or are labelled as opinion.
• Terminology and tone follow the brand guide.
• Metadata accurately describes the article and does not promise unsupported results.

Instructions

Use the brief as the structural authority and sources as the factual authority. Do not fabricate statistics, customer examples, quotations, or product capabilities. Prefer concrete explanations and examples over keyword repetition. Preserve citations in the fact sheet even when they are not shown inline. Treat missing source support as an editorial issue, not an invitation to infer.

Adapt before use

• Add the brand guide, terminology list and approved article examples.
• Define the preferred metadata length and heading conventions.
• Define the internal-linking and citation style.
• Add product facts and prohibited claims to the scope.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.