Content repurposing kit

Purpose

Create a usable written content pack from one source asset, adapting emphasis and format for each defined channel without changing the source's meaning.

Scope

The skill covers claim extraction, channel adaptation, hooks, excerpts, calls to action, sequencing, and quality checks for written channels.

Excluded: video production, automatic social posting, new research, and publishing.

Data basis

• Approved source asset supplied as an input.
• Channel rules and brand guide in scope.
• Audience segments, examples and campaign objective in scope.

Result

A channel pack and a source-claim ledger showing how each derivative relates to the original.

Quality criteria

• Each derivative has a defined channel, audience, format and action.
• Claims remain faithful to the source and retain citations where needed.
• Variants are genuinely adapted, not copied with superficial edits.
• All length, terminology and prohibited-claim rules are respected.

Instructions

Treat the source asset as the factual boundary. Lead with reader value, use channel rules as constraints, and vary hooks without manufacturing urgency or proof. Keep a claim ledger for numbers, quotations and product statements. When a channel rule is absent, mark the assumption in the output rather than inventing a standard.

Adapt before use

• Add the brand guide and channel playbooks to the scope.
• Define the audience and desired action for every channel.
• Set length, formatting, link and disclosure rules.
• Add approved examples and prohibited phrases.
• Keep source facts, analysis, recommendations, and unresolved questions visibly separate.
• Preserve stable document, section, page, sentence, URL, or row identifiers in every finding.
• Record assumptions about audience, channel, period, approval status, and data coverage.
• Treat missing guidance as an adaptation gap rather than inventing a company rule.
• Prefer a precise, bounded recommendation over a broad generic rewrite.
• Use supplied terminology consistently across the document, sheet, and any derivative copy.
• Do not infer performance, customer behavior, product capability, or market response from wording alone.
• Make every unresolved issue actionable by naming the missing decision, evidence, owner, or source.
• Keep factual claims traceable even when the final copy is concise.
• Recheck that counts, names, dates, and identifiers match across all outputs.
• Mark hypotheses as hypotheses and preserve competing explanations when evidence is mixed.
• Use the stated acceptance criteria as the final completeness check.