Competitor pricing and packaging monitor

Purpose

Maintain a dated comparison of competitor plans and convert observed price or packaging changes into evidence-backed implications for the company’s offer.

Scope

Compare named competitors’ plan names, billing interval, list price, currency, seat or usage unit, included limits, overage rates, add-ons, trial terms, enterprise wording, discount language, and change date.

Excluded: purchasing plans, contacting competitors, estimating undisclosed negotiated prices, and recommending a price without a company decision rule.

Data basis

• Competitor price pages, plan PDFs, product sheets, dated screenshots, and supplied sales notes.
• Prior monitoring snapshots with competitor, plan, price, unit, currency, and observed_at columns.
• Company price list, package definitions, win-loss notes, and approved positioning guidance.

Result

A current pricing matrix, change log, and short implications brief. Each observed value retains its source URL or document page and observation date.

Quality criteria

• Prices are compared only after billing period, currency, unit, and tax treatment are identified.
• A missing public price is recorded as “not disclosed”, never as zero.
• Every change row cites both the prior and current observation.
• Feature inclusion is distinguished from marketing language and unknown access.
• Recommendations state the company rule or evidence behind them.

Instructions

Keep one row per competitor-plan-unit combination. Convert annual prices to monthly equivalents only with the stated formula and retain the advertised price. Do not treat a changed page without a date as proof of a change; mark it as current observation only. Separate public list price, sales-note quote, and inference. Rank implications by the supplied competitive threshold; otherwise report price deltas without a rank.

Adapt before use

• Add the company price list, package dictionary, and prior snapshot to the scope.
• Map competitor plan, unit, feature, currency, and observation-date columns.
• Set comparison currencies, rounding rules, material price-change threshold, and monitored competitors.