Marketing & content

Marketing with AI agents: analyse campaigns, write drafts, collect approvals.

Marketing is made of many small jobs: pulling numbers out of three systems, turning one article into five drafts, naming links correctly, moving dates, waiting for an approval. An agent does this by your rules and asks you before anything goes out. Here is a Monday with four such runs.

A Monday in marketing

Four agent runs in one day. Each one fetches its own data or copy, asks at one point and leaves something finished behind.

  1. 01 · 07:00

    The weekly report from ad account, shop and newsletter

    At seven on Monday the report is there and nobody exported anything. The agent pulls the week from Meta Ads, the shop and Klaviyo, matches the orders through the campaign tag in the link and writes the page "Weekly report 38" next to the one before. What is out of line stands on top: Trailrun 03 costs €38 per order instead of €22.

    1. 1Monday 07:00, the schedule starts the run
    2. 2Meta Ads, shop and Klaviyo deliver the week
    3. 3Orders are matched through the campaign tag
    4. 4The report page writes itself, outliers on top
    5. 5Lena has the numbers in Slack before she is in
    ScheduleMeta AdsShopifyKlaviyoReport pageSlack
  2. 02 · 09:30

    One test report becomes a newsletter and three posts

    Tom files "Trail-shoe-test.docx" in the marketing space, and that starts the run. The agent reads it together with the brand document, drafts Thursday's newsletter with two subject lines and three posts, and files every draft as an entry in the content plan. Nora approves in Slack, and the campaign then sits scheduled in Klaviyo for Thursday 10:00.

    1. 1Tom files the test report in the marketing space
    2. 2The agent reads it with the brand document
    3. 3Newsletter and three posts come out as drafts
    4. 4Every draft becomes an entry in the content plan
    5. 5After Nora's yes the campaign is scheduled
    New documentBrand documentDraftsContent planSlackKlaviyo
  3. 03 · 11:20

    The October campaign gets its links and dates

    Lena gives the assistant two sentences: campaign trailrun-oct, October 1 to 31, Meta, newsletter and blog, €6,000 budget. The agent creates the campaign record, builds the links to your naming rule, puts seven dates in the content plan and posts the finished links in the team channel. That is why the orders from this campaign land in the right place in next week's report.

    1. 1Lena names campaign, period, channels and budget
    2. 2The agent creates the campaign record
    3. 3Links are built to your naming rule
    4. 4Seven dates land in the content plan
    5. 5The team finds the finished links in Slack
    AssistantRecord · campaignContent planSlackWeekly report
  4. 04 · 14:00

    New ad texts and a briefing for the studio

    Trailrun 03 has been flagged since the morning. Lena starts the run on the record: the agent takes the creative with the best click rate, the test report and the brand document and drafts three ad texts plus a briefing with formats and a deadline. After her yes in Slack the briefing goes to the studio by mail, and the delivery date is in the plan.

    1. 1Lena starts the run on the flagged record
    2. 2The agent reads best creative, test report, brand
    3. 3Three ad texts and a briefing come out
    4. 4One yes in Slack, then the briefing goes out
    5. 5The studio has the mail, the date is in the plan
    Record · ad setMeta AdsBrand documentSlackMail to the studioContent plan

Matching templates

All templates in the School

Common questions

Not your ads: Meta Ads is read only, pausing and budget changes stay with you in the ads manager. Everything else happens after a yes. The newsletter then sits as a scheduled campaign in the tool, and the briefing goes out by mail once someone has confirmed in Slack. Who may approve is set per skill.

Spend and ad metrics from Meta Ads, orders and revenue from the shop, deliveries and clicks from the newsletter tool. They are matched through the campaign tag in the link, which is why one of the four runs does nothing but build those links. The ad account and the shop count differently because their attribution windows differ, so the report puts both numbers side by side instead of inventing a third one. Other platforms you connect over MCP or an HTTP step.

Tone, terms and taboos live as a document in the marketing space and belong to the scope of every content skill, together with the product knowledge in the records. Change the document and every draft changes from the next run on. Examples of good and bad copy work better than a list of rules.

The run stops and says so instead of writing a report with holes or sending a mail with empty fields. Every step is logged: which data was pulled, what was written, who approved. Anything the agent created can be undone. Credentials for the ad account, the shop and the newsletter tool are stored encrypted and usable only by the skills you assign them to.

Describe the task. The rest takes shape on the platform.

Start for free, create your first skill with the assistant, and see what a run looks like before you connect anything.

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