Marketing y contenido

Checks supplied marketing copy against a brand guide, terminology list, prohibited-language rules, and approved claims, then produces cited findings and corrected versions. Use for brand voice review, tone checks, copy QA, terminology audits, pre-publication review, or messaging consistency control.

Builds a campaign messaging house and execution plan from a goal, audience, offer, channels, and constraints, linking every message to proof and a measurable action. Use for campaign planning, integrated marketing briefs, messaging architecture, launch campaigns, or demand-generation planning.

Evaluates a completed marketing campaign against its plan, spend, audience, channel, asset, and outcome data, then produces findings and reusable next-time decisions. Use for campaign retrospectives, marketing performance reviews, channel analysis, post-campaign reporting, or budget learning.

Compares a company’s content inventory with competitor pages and a defined search or buyer-topic set, then ranks missing, weak, outdated, and differentiating content opportunities with evidence. Use for SEO gap reviews, editorial planning, competitive messaging analysis, topic research, and quarterly content roadmaps.

Tracks competitor plans, prices, packaging, usage limits, discounts, and positioning in a dated comparison table. Use for pricing intelligence, packaging reviews, competitive battlecards, price-change monitoring, or market-research updates.

Reviews competitor websites page by page for positioning, audience, proof, offer structure, calls to action, and conversion friction, then produces a cited comparison matrix and opportunity brief. Use for competitive messaging reviews, website teardowns, positioning research, and quarterly market scans.

Builds a research-backed content brief from a topic, search term, audience, and brand guidance, including intent, outline, evidence needs, links, and success criteria. Use for SEO planning, article briefs, keyword-led content strategy, editorial planning, topic briefs, or pre-writing research.

Converts one approved long-form asset into channel-specific written derivatives while preserving its claims, message, and brand voice. Use for content repurposing, newsletter excerpts, email snippets, website summaries, campaign copy, or a multi-channel content pack without creating or posting social media.

Prioritizes updates to existing marketing content by combining freshness, audience value, business importance, performance, evidence risk, effort, and dependencies into a transparent action queue. Use for content refresh planning, editorial maintenance, SEO updates, or content backlog prioritization.

Turns a customer interview and outcome evidence into a fact-checked case study with approved-looking quotes, short and long versions, and a clear evidence trail. Use for customer stories, reference marketing, success stories, testimonial drafts, or proof-point development.

Builds an editorial calendar from business goals, audience themes, content inventory, campaigns, and production capacity, assigning topics, formats, owners, dependencies, and review points. Use for editorial planning, content calendars, campaign coordination, publishing roadmaps, or marketing operations planning.

Plans and drafts a multi-email marketing sequence from an audience, offer, journey, and brand guide, including message purpose, timing, subject lines, body copy, segmentation, and exit logic. Use for nurture sequences, launch emails, onboarding campaigns, promotional series, or lifecycle email planning.

Generates and evaluates diverse email subject-line and preview-text variants against an approved message, audience, brand voice, and channel constraints, with a rationale and test plan. Use for email optimization, subject-line testing, campaign QA, or newsletter subject development.

Plans a written marketing playbook for a conference, trade show, or virtual event with goals, audiences, messages, materials, lead criteria, follow-up drafts, and measurement. Use for event marketing, trade-show planning, conference campaigns, booth messaging, or event lead follow-up preparation.

Develops an evidence-backed FAQ content brief from customer questions, support themes, product material, and search needs, grouping questions by intent and specifying accurate answers, sources, and escalation boundaries. Use for website FAQs, help-center planning, product FAQs, or content gap coverage.

Creates an internal-linking plan that connects existing content by topic, intent, authority, and reader journey, with source-cited recommendations and anchor guidance. Use for SEO internal-link audits, site architecture planning, content navigation, or link opportunity mapping.

Produces a conversion-focused landing-page brief from an offer, audience, proof, objections, traffic context, and brand rules, including page hierarchy, copy requirements, and measurement questions. Use for landing-page planning, campaign destinations, lead-generation pages, or conversion copy briefs.

Defines a useful lead magnet from an audience problem, offer, evidence, and conversion goal, including promise, structure, source requirements, CTA, form expectations, and follow-up handoff. Use for guide briefs, checklists, templates, reports, gated content, or demand-generation assets.

Synthesizes dated market and competitor news into source-cited developments, affected segments, confidence levels, and implications for the business. Use for weekly intelligence briefs, market monitoring, competitor updates, or leadership news digests.

Builds a market-segment profile from customer records, market research, product usage, win-loss evidence, and external sources, defining segment boundaries, needs, economics, competitors, signals, and recommended focus. Use for ICP work, segmentation refreshes, go-to-market planning, territory design, and product-market analysis.

Reviews a marketing KPI dataset and metric definitions for completeness, consistency, trend, target variance, segment differences, and decision usefulness. Use for marketing dashboards, KPI reviews, monthly reporting, funnel analysis, or metric-definition QA.

Assembles a newsletter issue from approved topics, internal news, source material, audience rules, and brand guidance with a lead story, useful summaries, calls to action, and subject-line options. Use for newsletter drafting, editorial digests, customer updates, or email issue planning.

Converts a podcast transcript and episode context into a written repurposing pack with a summary, quotable moments, newsletter copy, article angles, and source citations. Use for podcast marketing, episode summaries, editorial derivatives, quote extraction, or audio-to-text content planning.

Creates a product or feature launch messaging pack with audience-specific value propositions, objections, FAQs, channel copy, and enablement points grounded in approved product facts. Use for launch planning, release communications, go-to-market messaging, sales enablement, or feature announcement preparation.

Drafts a complete SEO article from a content brief and supplied sources while preserving brand voice, separating facts from interpretation, and producing metadata and a fact ledger. Use for blog drafts, long-form articles, SEO copywriting, editorial first drafts, or source-backed web content.

Audits a content library and performance table for outdated pages, topic overlap, missing coverage, structural issues, weak internal linking, and action priority. Use for SEO audits, content inventory reviews, cannibalization checks, content pruning, or editorial optimization planning.

Organizes a keyword set into intent-led topic clusters, canonical targets, supporting questions, and content actions using supplied audience and site context. Use for keyword clustering, SEO architecture, editorial roadmaps, topic mapping, or search-content planning.

Ranks SEO keyword opportunities using search demand, difficulty, current visibility, intent, business relevance, and content fit, then maps selected terms to pages and measurable next actions. Use for keyword research, content planning, organic growth analysis, or topic prioritization.

Creates a production-ready brief for marketing visuals from a message, audience, channel, brand system, and content requirements, specifying concept, composition, copy, dimensions, accessibility, and source assets. Use for image briefs, campaign graphics, diagrams, thumbnails, or creative production planning.

Plans a written promotion kit for a webinar or virtual event with audience segments, value proposition, email and landing-page copy, reminder messages, speaker proof, and measurement fields. Use for webinar promotion, virtual-event campaigns, registration copy, or event marketing planning.

Revises website copy against positioning, audience needs, proof, conversion goals, and brand voice while showing the rationale for every material change. Use for landing-page refreshes, website copy audits, conversion copywriting, homepage rewrites, or message clarity reviews.